Tony’s work experience in the fresh produce industry spans decades. He is currently Managing Director at Back to Roots. In December 2013 he formed his own company consulting in fruit and sport’ and looks after various clients and activities. He is passionate about fitness and is a qualified coach. From 1996-2013, Tony was Commercial Director at Total Produce. He spent the first few years managing retail grape and stone fruit as well as other non-retail desks. He spent the latter years managing the four non retails divisions in the UK, as well as offices in Holland and Spain, generating sales in excess of £40 million, with a team of 12 sales/procurement staff reporting directly to him. Tony started his career as part owner of Reingold Ltd, specialising in importing produce from Spain and France. He sold the company to Albert Fisher Group in 1987. Tony’s career has involved extensive traveling and meeting suppliers abroad. He specialises in managing costs and establishing strategic, mutually beneficial partnerships and relationships with suppliers and clients. He has a full understanding of all sectors in fresh produce in the UK market place and is also skilled in talent recruitment and consignment management.